Podcasts, vlogs, tutorials... packaging, production, editing... I'll eventually get more narrow, but right now literally 85% of my brain capacity goes towards seeing someone on video and trying my hardest not to send them a DM with all of the things they could be doing better.
I know several entrepreneurs who are CRUSHING it on YouTube — both in view metrics AND outcomes for their business — and each of them are creating in different formats for different audiences.
Still, I think there's a common attitude the best entrepreneurs on YouTube take with their content.
The bar for video content is incredibly high now.
And that’s a good thing.
Up until the 2020s, the willingness to create was enough.
Anybody who was willing to shake their fears of getting on-camera
(or what other people might think of them) was able to build an
audience being themselves.
It didn’t matter what format they took on — as long as they hit
record, pressed publish, and repeated this process consistently,
an audience would show up for them.
Now, this is still the case — but there’s an added layer.
The creators who consistently make their videos look and feel the
best — like, Netflix-level quality — are the ones winning. They use
incredible cameras, with perfect lighting. They craft stories so good
you’re all the way bought in before you even click.
They’re generally attractive, successful people doing impressive
things outside of their content. They’re experts at their thing and
communicate in ways everyone can understand. They’re vulnerable
and funny — fully themselves every time you see them.
You might be thinking, “This seems unattainable for 95% of people.” And you might be right.
But if the cost of becoming the video creator we’ve always wanted
to be is:
- consistently creating
- mastering cinematography & storytelling
- becoming a better-looking, funnier, charismatic person
- being vulnerable, transparent & specific about our journey
These seem like fair prices to pay — not only for our improving
our videos, but our lives.
Thank you for being here, always.